您现在的位置是:ASA says Arsenal's crypto fan token ads broke advertising rules >>正文
ASA says Arsenal's crypto fan token ads broke advertising rules
上海品茶网 - 夜上海最新论坛社区 - 上海千花论坛53人已围观
简介Fan Tokens have been on the rise with the involvement of clubs across the five major European league...
Fan Tokens have been on the rise with the involvement of clubs across the five major European leagues
English Premier League Club Arsenal has been found at fault by UK advertising watchdogs for flouting regulations, as it pushed adverts promoting fan tokens. On Wednesday, the Advertising Standards Authority (ASA) dictatedthat the English club ceases to show the “irresponsible” ads as it had failed to highlight the risks that involvement with cryptocurrencies came with.
“The ads must not appear again in the form complained about,” the ASA ruled.
The Authority specifically cited two ads, one published on the club’s website on August 6th and the second on the official Facebook account on August 12th, promoting the $AFC fan token.
Arsenal failed to include all the required financial information: ASA
Although the advertisement watchdog recognised that the ads that had been run did not promote the fan tokens as an investment or for financial gain, it noted that the football club failed to detail the possibility of Capital Gains Tax (CGT) required on any gains made from investing in the crypto tokens.
“Therefore, because the ads trivialised investment in crypto assets and took advantage of consumers’ inexperience or credulity by not making clear that CGT could be payable on profits from investing, we concluded the ads were irresponsible and breached the Code.”
Further, the agency criticised Arsenal’s failure to clearly state the risks of trading the assets and clarify that these assets were not regulated in the UK. Even though the first ad did provide text informing potential consumers that the fan tokens could well easily lose value, leading to the loss of some or all of the investment, the warning was at the bottom of the ad. As such, it ran the risk of not getting seen by those engaging with the ad.
The Gunner’s Response
In response, a spokesperson from the club saidthat it took with utmost seriousness its marketing to the fans. The club explained that it had given warnings on the financial risks and was keen on the information they gave out to fans. It also noted that it would seek an independent review of the ruling to understand the agency’s stance better.
Fan tokens have attained mainstream popularity, more so in the European football scene. Giant clubs including Italian heavyweights Inter Milan, French Ligue 1 leaders PSG, and Spanish FC Barcelona have recently adapted these fan tokens. The clubs say these tokens provide an avenue to interact with the fans. Through the tokens, fans can participate in decisions such as the songs to play in the stadiums and decorations in the changing rooms.
More specifically, Socios has been at the forefront of promoting these tokens. Arsenal had teamed up with Socios to launch the $AFC token that fans could purchase from the Socio.com app. The transactions were conducted in the Chillz cryptocurrency.
Tags:
转载:欢迎各位朋友分享到网络,但转载请说明文章出处“上海品茶网 - 夜上海最新论坛社区 - 上海千花论坛”。http://www.jz08.com.cn/news/93575.html
相关文章
Theta Fuel Heats Up With 77% Price Hike
ASA says Arsenal's crypto fan token ads broke advertising rulesThe coin has seen a price rise of 77% in the last seven days or so.Theta Fuel (TFUEL) works as the o...
阅读更多
iZUMi Finance officially unveils its veNFT DAO governance mechanism
ASA says Arsenal's crypto fan token ads broke advertising rulesThe protocol provides for a decentralised autonomous organisation (DAO) governance mechanism based o...
阅读更多
ACCEL price is up 18% in 24 hours: where can you buy it?
ASA says Arsenal's crypto fan token ads broke advertising rulesThe live ACCEL price today is $0.05 with a 24-hour trading volume of just over a million. It’s...
阅读更多
热门文章
- DOJ’s New Guidance Has Crypto Community Up In Arms
- Where to buy Robinhood: $HOOD to list on eToro after IPO
- VeChain Becomes Sole Blockchain Provider for Health and Safety Alliance in China
- DBS Bank plans a crypto retail desk, CEO says
- Two Stock Exchanges Embrace Bitcoin And Ethereum
- Best tokens you can buy under $1 as of February 21, 2022: GRT, AMP, LRC and ZRX