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Rabbit's AI device crosses day 1 target sales by 20X
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When Santa Monica-based AI startup Rabbit showcased their latest innovation at CES 2024, they set a target of 500 units.
However, they sold 10,000 on the first day of pre-sale.
You heard that right—a whopping 10,000 units on the first pre-sale day.
The r1, Rabbit's custom-built AI device, introduces the Rabbit OS powered by a proprietary Large Action Model (LAM), eliminating the need for multiple apps.
A compact design, powerful features, and the promise of a seamless online experience add gloss to the r1. The device, approximately half the size of an iPhone, features a 2.88-inch touchscreen, a rotating camera, and a user-friendly scroll wheel/button combination for effortless navigation.
See Also Related- How Rabbit’s R1 can change the way we interact with AI
- Post-phone era? Tiny 'rabbit' AI device ditches apps for real-world magic
On the hardware front, a 2.3GHz MediaTek processor, 4GB of memory, and 128GB of storage match r1's software capabilities. Rabbit collaborated with Swedish design firm Teenage Engineering— famed for the OP-1 synthesizer— to add a touch of sophistication to r1's aesthetic appeal.
Central to the r1's success is the Large Action Model (LAM), a core component that enables the device to understand and replicate human actions on various interfaces, streamlining navigation through apps effortlessly. Through the operating system, Rabbit introduces "Rabbits"- personal AI agents designed to enhance users' experience by handling tasks ranging from quick information searches to complex ones like travel planning or virtual grocery shopping.
The user-friendly "Rabbit Hole" web portal allows users to grant Rabbits access to their existing apps, providing a personalized touch to their digital interactions. Rabbit emphasized its commitment to user privacy and said that the r1 provides an efficient user experience without additional subscriptions and would not store personal information or passwords.
Boosted by selling 10,000 units on the first day of pre-sale, Rabbit announced a second round of pre-sale in a Tweet. Expect R1 devices ordered as part of this second pre-sale round to begin delivery in March later this year.
When we started building r1, we said internally that we'd be happy if we sold 500 devices on launch day. In 24 hours, we already beat that by 20x!
— rabbit inc. (@rabbit_hmi) January 10, 2024
10,000 units on day 1!
Second batch available now at https://t.co/R3sOtVWoJ5
Expected delivery date is April - May 2024. pic.twitter.com/XqaHqqk36L
Priced at a modest $199, Rabbit believes that the r1 will revolutionize the consumer AI landscape, and based on the first round of pre-sale, it can be safely concluded that users are buying into this promise.
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