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Warning! Some online games manipulate players to collect their data
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Within the larger video game industry, the online gaming sector is a vibrant and quickly developing field. It includes several online gaming activities that take place in digital format. Due to the expansion of these online gaming platforms, shifting customer preferences, and technological advancements, this sector has seen substantial growth and transformation in recent years.
Dubious data collecting practices
In 2020, the global games market generated over $150 billion in revenue, with online gaming contributing significantly to this figure. But it’s not all fun and games! There’s a darker side to the industry. Researchers at the Department of Computer Science at Aalto University have published a study that exposes dubious data collecting practises in online games.
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Online gaming platforms often require users to create accounts with personal information, such as email addresses, usernames, and sometimes payment information. In addition, these platforms collect a wealth of gameplay data, including player statistics, in-game purchases, chat logs, and user-generated content. This data can reveal a lot about players' behavior and preferences.
“We had two supporting lines of inquiry in this study: what players think about games, and what games are really up to with respect to privacy,” said Janne Lindqvist, associate professor of computer science at Aalto.
“It was really surprising to us how nuanced the considerations of gamers were. For example, participants said that, to protect their privacy, they would avoid using voice chat in games unless it was absolutely necessary. Our game analysis revealed that some games try to nudge people to reveal their online identities by offering things like virtual rewards.”
The authors found examples of games that used "dark design," or interface choices that trick users into acting in ways they otherwise wouldn't such as connecting their social media profiles or permitting the exchange of player information with outside parties.
Furthermore, the study revealed that it was frequently unknown to participants that their chat-based discussions could be revealed to outside parties. Additionally, throughout a game, players were not informed about data sharing.
Transparent policies
The researchers argued that online gaming platforms ought to have transparent and unambiguous privacy policies outlining the types of data that are gathered, how they are utilized, and who they are shared with. Consent from users for the collection and processing of their data should be acquired by all online gaming platforms.
The authors explained that privacy rules frequently use legalese to conceal the data handling practises of gaming companies. By ensuring that players are aware of and give their consent before collecting any user data, games, can improve their users’ sense of control. Additionally, gaming businesses should do all they can to safeguard gamers' online safety.
“Games really should be fun and safe for everybody, and they should support the player’s autonomy,” said Lindqvist.
The study is published in the journalProceedings of the ACM on Human-Computer Interaction.
Study abstract:
Online games engage players in sharing their personal data with the games themselves and other players, which can pose security, privacy, and integrity risks to players. This paper presents an analysis of data practices in 21 online games and a qualitative interview study (N=20) that explores players' views on sharing their data in online games. Our results show that players' willingness to share personal information is contextual and related to game settings and game design elements. Our findings also highlight players' misconceptions and concerns surrounding data collection in games, and approaches to mitigate these concerns. Finally, this work identifies questionable design practices with online games and suggests design implications that will increase transparency and player control over data sharing.
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