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Ohio startup turns old turbine blades into public benches
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In a strategic intersection of manufacturing, wind energy, and sustainability, Canvus, an Ohio startup, has taken a step forward in tackling the ongoing issue of recycling retired wind turbine blades.
This initiative seeks to change the fate of these colossal structures by giving them a second life as functional and aesthetically pleasing products, marking a significant stride toward a more sustainable future.
How are old wind turbines repurposed?
The inspiration for Canvus's efforts comes from the escalating issue of wind turbine blades reaching the end of their lifespan. According to WindEurope estimates, by 2025, Europe alone will face the disposal of a staggering 25,000 metric tons of wind turbine blades annually.
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This amounts to over 6,000 Hummer SUVs, highlighting the urgency of finding environmentally friendly solutions for these massive structures.
Canvus, headquartered in Rocky River, Ohio, was founded in 2021 and transforms retired wind turbine blades into functional and visually appealing products, such as benches, picnic tables, and planters. Coated with epoxy resins and primarily made from fiberglass, the blades pose a recycling challenge due to their durability and lack of easily recyclable materials.
Parker Kowalski, co-founder and managing director at Canvus, emphasized the company's commitment to giving the material a second life and told Bloomberg, "We give this material a second life."
The process involves converting the blades into smaller pieces at Canvus's 110,000-square-foot factory in Avon, Ohio, where they are then crafted into durable and eco-friendly products by a team of over 30 craftsmen.
Canvus is not alone in addressing the wind turbine blade recycling challenge, but its business model stands out. Unlike other companies, Canvus primarily caters to corporate clients who donate repurposed products to public spaces.
Each item serves as a marketing vehicle for the donating company, featuring a plaque with the donor's name and a QR code linking to a webpage programmed by the donor. This unique approach allows companies to showcase their sustainability and community support commitment.
The prices for Canvus products range from approximately $3,500 to $9,500, offering an affordable and impactful way for companies to promote their brand while contributing to sustainable practices. Kowalski highlights the cost-effectiveness of this approach, stating, "Renting a billboard in the US would cost a company at least $250 per month."
"As Kowalski sees it, Canvus customers can instead pay as little as $3,500 to have their brand displayed at a school or in a community park — about $11 per month when spread over a 25-year period."
Canvus's unique business model has garnered attention from notable clients, including oil giant Shell Plc, car dealership Mark Wahlberg Chevrolet, and construction firm Grainger Inc.
The company's success is not without challenges, as the wind energy sector grapples with rising material and installation costs. Turbine manufacturers are also exploring recyclable blade options, which could impact companies' long-term prospects of upcycling decommissioned blades.
Canvus's commitment to sustainability goes beyond the use of retired turbine blades. The company incorporates other recycled materials, such as rubber tires, shoes, and plastic waste, in its products. However, a comprehensive life-cycle assessment of its products, including energy usage for blade transportation and processing, is still in progress.
Canvus's innovative approach to repurposing wind turbine blades is environmentally responsible and resonates positively with communities. The products, including benches, picnic tables, and planters, have found homes in various locations, creating vibrant and sustainable spaces.
As Canvus sets a precedent for redefining waste and encouraging sustainable practices, it sparks imagination, creativity, and community connections. The company's visionary initiative aims to transform perspectives on materials and spaces, inspiring a deeper relationship with the environment and the places we call home.
In the words of Canvus, "We started with an idea, but it evolved into a movement. Our products are more than just functional — they provide a canvas for reimagining, inspiring, and sharing. We empower individuals to rethink waste creatively, fostering a vibrant community dedicated to sustainable living."
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